As your business grows, tracking and managing leads becomes harder. That's why choosing the right customer relationship management (CRM) software becomes integral. When it comes to lead scoring, Pipedrive and Zoho CRM are two of the leading software options, but which one is better?
We have compared the features and benefits of both Pipedrive and Zoho CRM systems to help you make the right decision for your business.
What is Lead Scoring?
Before diving into the comparison, it's important to understand what lead scoring is. Lead scoring is the process of assigning scores to leads based on their interactions with your business, such as filling a form, visiting your website, or engaging with your social media accounts. This score helps sales teams to identify and prioritize high-quality leads, resulting in more efficient sales processes.
Pipedrive Lead Scoring
Pipedrive's lead scoring system is simple yet effective. It enables users to create custom lead scoring models with specific criteria and values. For example, you can define criteria such as the size of the company, industry, or the number of visits to your website. You can then assign values to each of these criteria, and Pipedrive will give a score to each lead based on how they match the criteria.
The lead score is then displayed on each lead's profile, allowing sales teams to prioritize their leads based on the score. Pipedrive's lead scoring is straightforward, and its implementation is quick, perfect for small businesses that want to streamline their sales process.
Zoho CRM Lead Scoring
Like Pipedrive, Zoho CRM allows users to create custom lead scoring models, but with added natural language processing (NLP) that can infer the intent of a lead's interactions. This means that when a lead interacts with your business, Zoho CRM automatically determines its interest level based on the content and context of the interaction.
Zoho CRM's lead scoring system also incorporates machine learning to predict which leads are more likely to convert. It analyzes data from previous interactions to predict the likelihood of a lead to close. For example, if a lead meets specific criteria like industry, company size and engagement rates, the scoring system identifies them as hot leads.
Pipedrive vs Zoho: Which CRM Has Better Lead Scoring?
When it comes to lead scoring, both Pipedrive and Zoho CRM offer powerful tools for sales teams. They have customizable lead scoring models that can be tailored to suit businesses' specific needs. However, Zoho CRM has the added flexibility of using natural language processing for lead intent and machine learning to predict lead conversion.
If you're a small business looking for a quick and easy lead scoring system, Pipedrive is the CRM for you. However, for a more sophisticated CRM with the added capabilities of NLP and ML, Zoho CRM is the better option.
References
Both references were accessed on July 16, 2021.